FALLER THE JEWELLER

HOW I TACKLED THE BRIEF

Brief

Design and develop a new e-commerce and contement managment system.

  • Photography

  • Web Design Services

  • Graphic Design

  • Content Marketing

  • Email Marketing design

Results

This project is currently live and currently completing testing of various user path flows to fully test the sale of products and customer interactions i.e. membership, payments notifications and other follow-ups and debugging and mobile optimisation.

This project has been a huge task. Originally only tasked with developing the design of a WordPress theme as the staff had some prior experience using the opensource CMS, so it seemed the logical choice to continue development with Woocommerce.

Due to the lack of retina ready content, we have gone through the process of cataloguing all existing and new products shooting both product photography and video and teaching the staff also in the process to provide legacy after completion.

I have designed all assets both web, marketing and landing page concepts. Provided all photography and video providing upskilling in the process.

Developed two bespoke plugins for the site for further integration into woocommerce to enhance and extended the functionality of the site and to enhance the user experience and make it more engaging for their products that require personalisation.

The site will be launched soon and can currently be visited at our staging server which will become a landing page funnel for new product launches.

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