LA SOSTA RESTAURANT
HOW I TACKLED THE BRIEF
Brief
Develop a new website, modernise the logo and develop a new art direction that compliments the character and quality of the La Sosta Dining experience.
Results
When I first met with Maureen and Claudio Antonucci of La Sosta I immediately got the sense of the dining experience from La Sosta and the direction I wanted to explore for the art direction of the website and branding redesign.
The food is amazing but this is complemented and enhanced by the wine selection that is hand-picked for each meal and the atmosphere and service.
The initial mark marking for the brand redesign was based partially on the seal from the wines but also as a stamp or seal of approval nearly. The website I wanted to make it very clean with subtle textures and modern ancillary colours. there was a dark and light theme designed. to be honest I preferred the Lighter theme as I think it complemented the atmosphere and decor with the white linen etc.
The previous site was sorely lacking in in product photography. We spent a few weeks shooting various menus and dishes under varying light sources to capture the best sense of the atmosphere. Unfortunately, we never succeeded in getting anyone to actually be in the shots, well except Maureen and Claudio
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